Pick ad Essay Example | Topics and Well Written Essays - 250 words

Pick ad - Essay Example The imagery in the ad further reinforced this feeling of healthiness, with the Heineken having almost the exact same color as an apple (a traditionally healthy food) and being coated in water, something that is common in exercise imagery, implying that this will keep you hydrated and healthy. Though not being marketed as healthy per se, the ad attempts to connect Heineken to healthy concepts through imagery. This ad is for young, stylish men, and it attempts to connect with them both through positive body image (through the healthy angle) and through the clean, compact lines of the advertisement. There is another beer ad in the magazine, for Budweiser, but it goes more for the social angle, and does not directly compete in ideology. This is a good investment, as it makes Heineken seem like a healthy, young, vibrant drink, something which beer often has trouble doing, so it probably has a corner on the young, style-oriented beer drinking

Advertisement Essay Example | Topics and Well Written Essays - 250 words

Advertisement - Essay Example Nevertheless, the brilliant thing about advertising is that it works on a subconscious level, this means that one may think the advertisement has had no effect on them but the message conveyed through the advertisement instills in the brain without notice. Examples of this type of advertising include the coca cola advert of someone drinking coca cola in the middle of the desert, which induces the connection between coca cola and thirst in one’s mind. Moreover, people are generally attracted to new things, as the common saying says, â€Å"the new is always better than the old†. Customers in many ways follow this saying in that anyone who sees a new brand or version advertised; they are keen to try it. For example, even if one is happy with their current brand of toothpaste and they come across a new version of it that promotes their whiter teeth, one will be keen to try it even if it is just to disprove