Naval Aviation Essays - Naval Aviation, United States Navy

Naval Aviation Throughout the history of Naval Aviation, one can see a growing force. As new technology and innovations arose and advanced, Naval Aviation improved as well. In times of war and peace, through training and dedication, naval aviators improved their abilities and tactics to produce the fighting force it is today. If by chance, the revolt of the admirals had failed, the United States Military would not be what it is today and the Navy could not have the liberty of enjoying the Mahanian concept of commanding the sea. As new technology and innovations arose in the late 1800s and early 1900s, the military potentials for Naval Aviation were not so evident. Interest grew in 1898 during the inventions of the flying machine and the aircraft from Wilbur and Orville Wright, although naval officials did not recognize the military potentials the airplane possessed. However, in 1912, LT T.G. Ellyson, the first naval aviator, flew an aircraft successfully catapulted off a barge in the Potomac River. This began the evolution of Naval Aviation and in the years to come, the face of naval warfare would change drastically. Official interest began in 1898 when the Navy assigned officers to sit in on an interservice board to investigate the military possibilities of Samuel P. Langleys flying machine. During the years ahead, naval observers attended air shows and the public demonstrations of the Wright Brothers. By 1909, naval officers were excited about the possibilities of the aircraft to be used as a scout and urged the purchase of the aircraft. Progress in the years from 1898-1916 were marked by an endurance record of six hours in the air, the first successful catapult launch, exercises with the fleet at Guantanamo Bay, Cuba, and combat sorties consisting of scouting at Veracruz, Mexico. These activities of the new aviators furthered the importance of Naval Aviation. By 1914, Josephus Daniels, Secretary of the Navy, announced that the United States had reached a point where aircraft must form a large part of our naval forces for offensive and defensive operations (Grossnick, 1). Although the pioneers of 1898-1916 brought to reality Naval Aviation, it was much too small and poorly equipped to wage war. In April 1917, the call for war came. However, the navy only had 48 aviators and students available with 54 aircraft that were not designed for the work that World War I required. However, in the next 19 months, during the time period when World War I was declared and ended, Naval Aviation expansion was astonishing. New air stations opened, training programs began at the new Naval Air Stations, colleges and universities, and with the private industry. Many types of aircraft were produced and an aircraft engine was advanced from a trial product to mass production and operation. The flying boat, in 1919, was the first aircraft to fly the Atlantic Ocean. This aircraft was Naval Aviations outstanding technical product of World War I. Many aviators were impressed with the flying boat and urged that it would be the means to take airpower to sea. However, other officers believed and insisted that aircraft should fly from combatant ships at sea. During the 1920s, development grew in both the flying boat and the proposed aircraft carrier. Finally, the aircraft carrier won many hearts of naval officers and the Navy decided to convert a collier to a carrier. This conversion would be the beginning of a movement that would gain the attention of ship builders, aircraft designers, and naval tacticians for the years ahead (Grossnick, 23). In the 1920s, Naval Aviation increased both in size and in strength. In this decade of growth, air detachments proved themselves effective under the conditions at sea. Three aircraft carriers were in full operation and patrol squadrons carried out their scouting missions. Each year aircraft flew faster, higher, and longer due to the rapidly changing technology. In this decade, tactics also developed. Dive-bombing was a common practice and the Marine Expeditionary Forces learned the values of air support. Torpedo attacks, scouting, and spotting for enemy gunfire were studied and practiced (Grossnick, 47). For historys first time, 30 years after the Navy bought its first aircraft, naval engagements were fought entirely in the air without enemy surface forces ever sighting each other in pure

Strategies for Graduating College Early to Save Money

Strategies for Graduating College Early to Save Money Many of the top private colleges and private universities in the country now have a total sticker price hovering around $70,000 a year. Some public universities have total costs of well over $50,000 a year for out-of-state students. However, even if you dont qualify for financial aid, theres an obvious way to reduce your college costs: Graduate from college early. Finishing college in three and a half or even three years can save you tens of thousands of dollars. How to Fast Track Your College Career So how can you graduate early? The math is pretty simple. A typical college load is four classes a semester, so in a year youre likely to take eight classes. To graduate a year early, you need to acquire eight classes worth of credit. You can do this a few ways: Take as many AP courses as you can. If you score 4s or 5s on the AP exam, most colleges will give you course credit. In some cases, a score of 3 will earn credit.If you have the option of an International Baccalaureate program, you can often earn college credit if you score well on your IB exams.If your high school has dual enrollment options with a local college, the credits you earn will often transfer to your undergraduate institution.  Take all available placement exams when you arrive at college. Many colleges offer placement exams in subjects like language, math, and writing. If you can place out of a few requirements, youll be in a better position to graduate early.Take community college courses for general education classes like writing, history, or introduction to psychology. Course credits will often transfer. Summer, even the summer before college, is a good time to rack up credits. Be sure to check with your colleges Registrar first to make sure the course credits will transfer. If you plan to study abroad, pick your program carefully. Youll need to transfer credits back to your college, so you want a program where all of your course work is going to count towards graduation.Take the maximum number of credits allowed when youre in college. If you have a strong work ethic, you can pack more into a semester than the average student. By doing so, youll fulfill all of your academic requirements sooner. With some professional programs such as engineering and education, graduating early is rarely an option (in fact, often students end up taking more than four years). The Downside of Graduating Early Realize there are some disadvantages to graduating early, and youll have to weigh these factors against the financial perks: Youll have less time to build relationships with your professors. As a result, youll have less opportunity to conduct meaningful research projects with the faculty, and your professors wont know you as well when you need letters of recommendation.Youll be graduating with a different class than the one you entered with. This isnt necessarily a big deal, but you may find that you end up without a solid sense of class affinity.Youll simply have less time to grow and mature. Many college students really blossom during senior year as their experience and confidence grow.For many students, college is a wonderful time for  making new friends, growing intellectually, and discovering ones self. Students are often in tears at graduation because they are sad to have college come to an end. Make sure you really want to  rush this time of your life.This is related to many of the above points, but with less time to gain research and internship experiences, and with less time to foster meaningf ul relationships with the faculty, youll be in a weaker position when applying to jobs or graduate school. Its possible the money you save from graduating early will be lost with lower lifetime earnings. These issues, of course, arent a big deal for some students, and its quite possible that the financial benefits outweigh all other factors. A Final Word Many colleges use fast-tracking as a marketing ploy. The undergraduate experience, however, is about so much more than earning enough credits to get a degree. Accelerated degree programs make much more sense for non-traditional students than for typical 18- and 19-year-olds who will grow so much socially and intellectually during four years of college. That said, the financial factor cant be ignored. Just be sure to recognize that there are both pros and cons to rushing a four-year degree.

Pick ad Essay Example | Topics and Well Written Essays - 250 words

Pick ad - Essay Example The imagery in the ad further reinforced this feeling of healthiness, with the Heineken having almost the exact same color as an apple (a traditionally healthy food) and being coated in water, something that is common in exercise imagery, implying that this will keep you hydrated and healthy. Though not being marketed as healthy per se, the ad attempts to connect Heineken to healthy concepts through imagery. This ad is for young, stylish men, and it attempts to connect with them both through positive body image (through the healthy angle) and through the clean, compact lines of the advertisement. There is another beer ad in the magazine, for Budweiser, but it goes more for the social angle, and does not directly compete in ideology. This is a good investment, as it makes Heineken seem like a healthy, young, vibrant drink, something which beer often has trouble doing, so it probably has a corner on the young, style-oriented beer drinking

Advertisement Essay Example | Topics and Well Written Essays - 250 words

Advertisement - Essay Example Nevertheless, the brilliant thing about advertising is that it works on a subconscious level, this means that one may think the advertisement has had no effect on them but the message conveyed through the advertisement instills in the brain without notice. Examples of this type of advertising include the coca cola advert of someone drinking coca cola in the middle of the desert, which induces the connection between coca cola and thirst in one’s mind. Moreover, people are generally attracted to new things, as the common saying says, â€Å"the new is always better than the old†. Customers in many ways follow this saying in that anyone who sees a new brand or version advertised; they are keen to try it. For example, even if one is happy with their current brand of toothpaste and they come across a new version of it that promotes their whiter teeth, one will be keen to try it even if it is just to disprove

Natural monopoly Essay Example for Free

Natural monopoly Essay This report studies what are the various sources of monopoly and real life examples for each source. It analyses how each of these businesses grew into a monopoly and substantiates the analysis with actual facts figures (wherever available). Methodology of study: The subject has been divided into sub-topics based on the source out of which the monopoly arises. The report begins with the introductory analysis of the monopoly functioning. Each source has then been studied with reference to one real life example followed by the conclusion. What defines a Monopoly – Its Characteristics: Profit Maximizer, Price Maker, High Barriers to Entry, Single seller, Price Discrimination: Major sources of monopolies: 1. Ownership of strategic resources: A monopoly is likely to arise if a firm has complete control over a key input or resource used in production. Famous example is diamond trade monopoly firm De Beers. 2. Government regulations: A government-granted monopoly (also called a de jure monopoly) is a form of coercive monopoly by which a government grants exclusive privilege to a private individual or company to be the sole provider of a commodity. Potential competitors are excluded from the market by law, regulation, or other mechanisms of government enforcement. 3. Patents: Patents grant the inventor the exclusive right to produce a product for 20 years (new worldwide patent period established with a 1995 GATT agreement). By granting the right to produce a new product without fear of competition, patents provide incentive for companies or individuals to continue developing innovative new products or services. For example pharmaceutical companies spend large sums on research and development and patents are essential to earning a profit. 4. Natural monopoly: A natural monopoly is a company that experiences increasing returns to scale over the relevant range of output and relatively high fixed costs. A natural monopoly occurs where the average cost of production declines throughout the relevant range of product demand. When this situation occurs, it is always cheaper for one large company to supply the market than multiple smaller companies. An early market entrant that takes advantage of the cost structure and can expand rapidly can exclude smaller companies from entering and can drive or buy out other companies. Monopoly through ownership of key resource: De Beers Diamonds are one of the worlds, and specifically Africa’s, major natural resources. An estimated US$13 billion worth of rough diamonds are produced per year, of which approximately US$8. 5 billion are from Africa (approximately 65%). Global diamond jewellery sales continue to grow, increasing three-fold in the past 25 years, and are currently worth in excess of US$72 billion every year. Chronology over which DeBeers has become one of the world’s most powerful monopolies:1. Ownership of all South African diamond mines: Smaller groups needing common infrastructure form diggers committees and small claim holders wanting more land merge into large claimholders to form larger ones. In no time, it could establish De Beers consolidated mines. 2. Supply and Demand control: The Diamond Trading Company has been formed. The mantra is: Create a scarcity of diamonds and high prices will follow. And while other commodities have seen price fluctuations over the years, diamonds prices have climbed since the Great Depression mostly. Demand has also been consistently good over the years irrespective of economic scenario. [pic] [pic] 3. Business model: De Beers and its Central Selling Organization established exclusive contracts with suppliers and buyers, making it impossible to deal with diamonds outside of De Beers. The structure remained the same for much of the 20th century: A De Beers subsidiary would buy the diamonds. De Beers would determine the amount of diamonds they wanted to sell, and at what price, for the whole year. How the monopoly functions: Sends invitations to 250 chosen clients to attend the 10 annual â€Å"sights â€Å"client receives a small box: uncut diamonds price of the box ($1-$25 million) client can only buy the whole box and he cannot resell it in a rough form. Thus, De Beers decides: How many diamonds of each quality will be distributed in total. How this supply will be divided among the clients and the Price of diamonds. 5. The creation of Debswana: A joint venture between the company and the nation of Botswana meant a significant shareholding claim in De Beers by the African country. 6. Marketing campaigns: Coined world famous marketing campaign, A diamond is forever† 7. Antitrust laws of US and conflict with various governments: During its initial years, it controlled over 90% of world’s diamond production but over time, it has lost its monopoly to various controversies and oppositions from countries with great stockpiles. [pic] Source: CNN Money Report 8. Statistical graphs showing how De Beers fared over years in its sales, production and profitability: [pic] Source: De Beers Group Website [pic] [pic] Source: Rapaport Trade Report [pic]. Above graph indicates how competitors have dampened the monopoly of DeBeers over the years. Like ALROSA, De Beers needs to be assured of a sustainable level of demand for its goods. Monopoly through govt. owned strategic resources: Coal India limited CIL is the worlds largest coal mining company both in terms of proven coal reserves and coal production. It is entirely owned by the union government, under the administrative control of the Ministry of Coal. It is involved in coal mining and production and contributes around 81. 1 per cent of Indias coal production. It produced around 431. 32 million tons of raw coal in fiscal 2011. CIL currently operates eight subsidiaries, of which, seven are involved in coal production while the eighth is Central Mine Planning and Design Institute (CMPDI) which is involved in mine planning and other consultancy services related to mining. The seven coal-producing subsidiaries of CIL: Eastern Coalfields Ltd (ECL) ,Bharat Coking Coal Ltd (BCCL),Central Coalfields Ltd (CCL),Northern Coalfields Ltd (NCL),Western Coalfields Ltd (WCL),South Eastern Coalfields Ltd (SECL),Mahanadi Coalfields Ltd (MCL)[pic] Outlook on demand, supply, and imports of non-coking coal and cooking coal in India over the next five years: CRISIL Research expects the total demand for non-coking coal to grow at 10 per cent CAGR over the next 5 years (2012-13 to 2016-17). Production of non-coking coal is expected to rise only at a CAGR of 7 per cent from 2012-13 to 2016-17. Consequently, imports are set to increase to 196 million tonnes by 2016-17 from 83 million tonnes in 2011-12. Growth in steel production through the blast furnace route and pig iron production are expected to increase coking coal demand, to 68 million tonnes in 2016-17 from 38 million tonnes in 2011-12 rising at 12. 4 per cent CAGR over the next five years. On the other hand, coking coal production is expected to rise to 60 million tonnes in 2016-17 at a CAGR of only 6. 6 per cent. CIL hike domestic coal prices in February 2011 Coal India Limited (CIL) has increased the prices of different grades of coking and non-coking coal with effect from February 28, 2011. For the first time in its history, CIL adopted a differential pricing approach by increasing the prices of coal for industrial end-use sectors such as steel, cement, paper, and aluminum, while effecting only a marginal increase in the prices of coal for deemed essential services such as power utility, fertilisers, and defense sectors. This differential pricing is intended to bring the prices of coal consumed by non-priority sectors in line with the international coal prices. Cement and sponge iron players to be affected. The Economic Survey has said that Coal India Ltds (CIL) â€Å"near monopolistic† position has also led to â€Å"supply bottlenecks†. Calling for infusing competition in the domestic coal sector, due to the CIL’s dominance there have been delays in development of new coal fields and inadequate emphasis on cost reductions at operational levels. [pic] Federation of Indian Chambers of Commerce and Industry (FICCI) said the Government should take steps to end the monopoly of Coal India and allow private players in coal mining. As regards coal, today our imports are 15 per cent. By the end of the 12th plan, imports are going to be 28 per cent, he said, adding currently power plants with 22,000 MW capacities are suffering due to lack of availability of coal. What can be done to reduce monopoly of CIL India 1. The gap between demand for coal and domestic availability is widening at a faster pace. There is perhaps need to introduce competition in this sector India must bring in more private miners to develop coal reserves which majority state-owned Coal India Ltd has left untapped.. It will push up the cost of power generation and the resultant pressure on the regulated tariffs in the power sector. Therefore, both the factors should be considered. 2. Coal pricing is also a major issue. It has to be transparent, flexible and based on global norms. Monopoly through the ‘Patent’ way : In the highly competitive pharmaceuticals sector where development programmes last for years and have budgets ranging into six-figure sums, maintaining a monopoly position for an important drug is key to commercial success. Only by securing a monopoly can a company justify the very significant investment of time and funding into the pre-clinical and clinical development necessary to support the stringent requirements for grant of a marketing authorization. The mechanisms for achieving this include: †¢ Patent protection †¢ Supplementary protection certificate †¢ Data exclusivity †¢ Orphan drug status. The European framework for pharmaceutical regulation and authorization attempts to protect the investment of companies in their innovations by providing periods of so-called data exclusivity. The Food and Drug Administration can also protect the company’s exclusive access to the market, independent of the patents. Such exclusivity prevents FDA approval for a competing drug for up to seven years, depending on the type of drug. In addition to the market exclusivity and patents, drug companies already receive incentives to develop so-called orphan drugs used to treat rare diseases. These incentives include FDA research grants, tax credits for up to 50 percent of the cost of clinical research and a waiver of FDA fees. Fewer drug companies competing in a therapeutic class leads to fewer prescription drugs being developed within that class and allows the companies to use their patents and market exclusivity to further increase prices. Effect on price of the Drug before and after Patent expiry The following graph shows the effect on price of the drug when the patent gets expired and more and more generic manufacturers enter into the marketplace. Initially the price of the drug is very high but as patent gets expired and more manufacturers comes in the price of the drug falls[pic] Effect on revenues earned by company before and after patent expiry: The following graph depicts the effect of the revenues due to patent. Initially the revenues earned are in negative because of huge initial investment that is required for the launch. The next few years the revenues earned increases every year till the year when the patent gets expired and more players enter into the market and the revenue earned by the company goes down. [pic]. The case of Zyprexa : Zyprexa (olanzapine), an antipsychotic for the treatment of schizophrenia and bipolar disorder is an atypical antipsychotic medication by Eli Lilly. The patent of which got expired in October 2011, generated more than 20 percent of the company’s total revenue in the year-ago quarter. With new generics now competing in the market, revenue from the drug slid 44 percent to $749. 6 million from $1. 34 billion [pic] The case of Ambien (Zolpidem by Sanofi aventis): The first drug to compete with Ambien was Sonata (active ingredient Zaleplon) introduced to market in 1999, but did little to compete with Ambien. In fact, it did not even make the list of top 200 selling drugs from 2003-2007. By that time Ambien had already captured most of the United States insomnia market. Ambien and Sonata held the market until 2005 when Lunesta (active ingredient eszopiclone) was approved. Lunesta’s popularity steadily grew and sales remain around $900 million. All three drugs are structurally similar, and act on the same class of receptors. The sales of Ambien continued to stay strong until its patent expired in 2007. Shortly after, 13 generic drugs manufactures got approval to manufacture Zolpidem and the sales of Ambien fell from about 2 billion to less than 1 billion. [pic] Total yearly sales of Ambien and Lunesta. A case of Natural Monopoly: Indian Railways At the centre, there is a Union Minister of Railways, under whom there are two Minister of State for Railways. At the national level, the Railway Board is responsible for formulation of policies and effective operation of railways. Operating ratio was 91. 1 percent in 2010-11, improved to 95. 0 percent in 2011-12. How it became a monopoly: IR is a classic example of a public monopoly. Historically, this monopoly was a necessity since construction of railway infrastructure required large resources, investment involved long gestation periods and returns were uncertain. Capital Intensive venture, which can be understood from the fact that Indian railways has a separate budget each year 1. Economies of scale, as Indian railways operate all over India and thus have sufficient operating domain to achieve economies of scale which a new entrant cannot easily replicate 2. Government rules and regulations Factors that enabled railways to engage in price discrimination using up part of consumer surplus: 1. The products or services of Indian railways are not resalable and thereby restricts its discount customers to become resellers and benefit from arbitrage. 2. It has monopoly and hence is able to dictate the pricing terms and conditions to a greater extent, in spite of being owned and regulated by Indian government. Degrees of price discrimination, the tools that express monopolist’s power and capacity of price making: Second degree price discrimination: Usually monopolist sets the block prices, under which prices are highest for first block of quantity bought and it is reduced for each successive purchase. Indian railways charge for every kilometer which is reduced as one travels longer and longer. Thus a train ticket for the Rajdhani’s 1st AC between Bangalore to Delhi (Rs 4555) is lesser than the cost of two 1st AC tickets one from Bangalore to Nagpur (Rs 3245) and Nagpur to Delhi (Rs 2845). The cost differences are negligible if any for providing the same seat on the same train on same day. The price differences are much more than what can be explained by cost, hence this is a case of second degree price discrimination. | |Bangalore to Delhi |Bangalore to Nagpur |Nagpur to Delhi | |Rajdhani 1st AC fares |4555 |3245 |2845 |. * Source: www. irctc. co. in Third degree price discrimination: Here, price usually varies by attributes such as location of purchase, customer segment etc. Indian railways heavily employs third degree of price discrimination as below: |Train |Child (5-12 years) |Citizen (12 60 years) |Senior Citizen (M, F) | |Sampark Kranti |1873 |3560 |2548, 1873 | |Rajdhani |2330 |4555 |3220, 2330 | |Karnataka Express |1806 |3427 |2455, 1806 | |Discount Code |Description |Discount Percent | |SPORTN |Sports National Level |50% | |STDNT |Student Concession |50% | |TEACHR |Teacher |25% | |TLSMIU |Thalassemia Patient |50%. | |KIDNEU |Kidney Patients |50% | |YTH2SR |Unemployed Youth for Interview |100% | * Source: www. irctc. co. in Statistical data showing the indispensable monopoly of Indian railways: [pic] [pic][pic] Conclusion: Whilst we want to be in a perfect competition, sometimes it isn’t possible due to multiple constraints. Sometimes, it is also useful especially when it comes to cost efficiency in terms of natural monopolies. And then there are cases of strangle holding system to exert monopoly like De Beers. All these play different roles under different situations. Going by the examples we discussed, there may not be complete monopoly due to inherent monopoly’s inefficiencies and a constant push to improve market equilibrium for the social welfare of the society. References: 1. Unvieling the diamond industry – 2011 report – Bain and Company 2. www. diamondcouncil. org 3. http://www. businessinsider. com/history-of-de-beers-2011-12? op=1#ixzz25KFAEdXk 4. Crisil Research Report – Coal India Limited 5. Railway Budget Highlights 2011-2012, Govt. of India report. 6. www. irctc. co. in 7. Indian Pharmacy Society Report 8. Sanofi Aventis Annual Report.

Slavery and the Jamaican Maroons Essay -- Jamaica, Africa

The introduction of black slaves in the western world was the beginning of a new culture, more economic wealth and prosperity for whites and for blacks a life of poverty, enslavement and oppression. The life and times of the Jamaican Maroons is a story of an indomitable foe, a people whose survival depends on their wit and tenacity, form a part of this terrible saga in the history of blacks in the New World and where we are today. The struggle of the Maroons of Jamaica against the British colonial authorities, their subsequent collaboration with and betrayal by them. A story that took a circular voyage from West Africa to Jamaica, then to Canada and in the end returned to Africa. The Maroons of Jamaica originally came from West Africa. Some of them were IBO, a tribe from eastern Nigeria. The slave trade between 1590 and 1840 concerned three different cultures from three different continents involved in an elaborate system of barter in enslaved Africans. Europeans comb African countries looking for gold, ivory, spices and cheap labour for their plantations in the Americas; traveling routes first navigated in the 15th century. The Henrietta Marie was typical of the small merchant ships and traders that ply the Atlantic on their way to the Americas and the West Indies at the turn of the 18th century. In 1699, the ship left the port of London on her second slaving voyage, carrying cargo of European manufactured goods for trade in West Africa. She journeyed to the African coast where her cargo is exchanged for enslaved Africans and ivory, from there the ship sailed to Jamaica, where the captives is exchanged for sugar and logwood. Laden with new world goods, the Henrietta Marie! Began her long and ardours voyage home to London,... ... Africans, but a life born of necessity. Indeed, the early Maroons were "thorns and pricks" in the side of the British, they plunder and burn plantations, captured slaves and killed British soldiers who ventured out too far into the woods. The Maroons victories against the British were so numerous that in April, 1656, the British Governor D'Oyley reported "it hath pleased God to give us some success against the Negroes. A plantation of theirs beeinge (sic) found out, wee (sic) fell on them, slew some, and spoiled one of their chief quarters." In another skirmish the British soldiers killed "seven or eight â€Å"negroes" but the Maroons retaliated by ambushing and killing forty soldiers. In a letter to John Thurloe, Major Sedgwick said, "In two daies (sic) more than forty of our soldiers, were cut off by the negroes as they were carelessly going about their quarters."

Human sexuality Essay

Psychology illustrates love as a cognitive and social phenomenon of feeling of intimacy. According to Robert Sternberg devised a triangular theory love and claimed that love has three constituents’ commitment, intimacy and passion. Intimacy is a form through which two individuals share self-assurances and various aspects of their personal lives and is normally portrayed in friendships and romantic love affairs. Commitment is the expectation that the love will be enduring. Passionate love is shown through infatuation and sexual attraction together with romantic love. All forms of love differ with regard to passion, commitment and intimacy. Psychology holds that in love there is attachment, bonds, ties and affinity. Biological representation of love perceives love as a mammalian drive similar to thirst. Biologists view love as influenced by hormones like oxytocin, pheromones and neutrophins and the thoughts and behavior of individuals regarding love. The conservative perception in bilgy regarding love n that there are two major drives in love attachment and sexual attraction. Attachment between grown-up is assumed t work on the same principles that make an infant to get attached to the mother. Lust is the early passionate seal desire which encourages mating and entails increased release of hormones such as estrogen and testosterone. Attraction is the more personalized and romantic desire to a particular for mating that develops through lust as a commitment to a person mate forms. Present neural studies have shown that when individuals fall in love, the brain constantly discharges a particular set of chemicals such as dopamine, serotonin, pheromones, and norepinephrine that work in the same way as amphetamines. This stimulates the brain enjoyment center resulting to side effects which include; lack of sleep, increased heart rate, and loss of appetite and intense feeling of anticipation. Since last and attraction are only temporary attachment is the next stage that endorses the relationship to last longer based on commitments to marriage and child bearing. Attachment is associated with high proportion production of oxytocin and vasopressin. There are also high levels of nerve growth factor when individuals fall in love. Christian understanding regarding love is that love originates from God. Christian’s theologians perceive God as the ultimate source of love which is reflected in human beings and their own loving associations. Two connotations of love in Christian faith are agape love which defines selfless, humane, charitable and unconditional love. It is this love that was demonstrated in parental love, and viewed in creating the world, it trough this love God demonstrates his love for humankind and is the same love which Christian desire for one another. Phileo is the human love to something wonderful also known as brotherly love. Christians consider that people should Love God will all their heart, mind, and strength and love their neighbor as they love themselves as the greatest commandment.